Worldwide Mobile Data for All
Introduction
Why does worldwide mobile data have to be all weird? It’s like the turbulence starts the moment you touch down. Those data bundles are super expensive, but it’s either that or pay the price later in the form of a sky-high phone bill. Luckily, Firsty’s here to level the playing field.
A Global Perspective
As Firsty sets out to become the new global standard, its visual language resembles nothing less. The brand’s visual concept centers around the globe shape. With fish-eye imagery and a straightforward app icon resembling worldwide scale: the Glogo. The universal sign for the worldwide web, shaped and supercharged with that Firsty energy.
Digital Natives
A big part of the project included the flows for the mobile app, marketing website and social marketing assets. As the target audiences is familiar with mobile devices, their apps and ways to interact, the digital visual language of Firsty stayed close to known elements.
2024
- Role
- Design direction
- Brand & digital design
- Resoluut
- Alex Lanting
- Anna van den Bijgaart
- Anton Chertov
- Rogier Knoops
- Rory de Graaf
- Rowan Blokdijk
- Typefaces
- Avantt
- Right Slab
- Inter